Today: 26/02/2021 10:18:03 (GMT+7)
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50 top Vietnamese brands honoured

Fifty leading brands of Vietnam in 2020 were honoured during a ceremony held in HCM City by Forbes Vietnam on December 17.

Most of the honoured firms have been in operation for at least a decade, including Minh Long I, Vinamilk, Viettel Group, The gioi di dong (Mobile World), VPBank, PNJ, Nutifood, and Saigontourist, among others.

50 top Vietnamese brands,  brand building, Forbes Vietnam

At the awards ceremony.

During a workshop on brand building amid Covid-19 on the same day, participants said that in 2020, the pandemic has dealt a blow to all sectors, including how firms approach their customers. Along with uncertainties, it also acts as a catalyst for faster digital economic development, requiring enterprises to change their mindset in brand building in the new context.

Nguyen Anh Dung, Executive Director of Retail Measurement Services at Nielsen Vietnam advised firms to identify different groups of consumers as the internet and smart hand-held devices have changed buying behaviours, especially of young people.

Marketing via social networking sites has become more popular in the global market, he added.

Social corporate responsibility also has a great role to play in brand building, said Nguyen Ha Thanh, Public Relations Manager of Viettel Group, adding that it should be considered in the decision-making of firms.

Bac Giang, Viettel sign cooperation agreement on e-government, smart city building
(BGO) - On the afternoon of December 17, the provincial People's Committee and the Military Industry and Telecommunications Group (Viettel) signed a cooperation agreement on building e-government, digital transformation and smart urban development in the period of 2021 - 2025.
 
Bac Giang develops wind power in line with investment attraction orientation
(BGO) - On December 16, Chairman of the Bac Giang provincial People's Committee Le Anh Duong had a working session with representatives of the Mai Chau Hydropower Joint Stock Company (Hoa Binh province) on surveying a wind power project in Tuan Dao and Duong Huu communes (Son Dong district) and Huyen Son commune (Luc Nam district) and a commercial beef cattle breeding project in Tan Yen district. 
 

Source: Nhan Dan Online

50 top Vietnamese brands, brand building, Forbes Vietnam
 
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