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Vietnam's Vinamilk ranks among top 5 strongest global food brands

Vietnam Dairy Products Joint Stock Company (Vinamilk) is the only representative of Southeast Asia region to be listed in four global rankings on the world’s most valuable and strongest brands in 2021, according to Brand Finance.

Specifically, Vinamilk is the only representative of Southeast Asia was ranked in the world’s top 10 most valuable dairy brands, at eight position, with a brand value of $2.4 billion, up 12 per cent compared to 2020.

In addition, Vietnam’s largest dairy firm is listed as one of the three most potential dairy brands with the second-highest score.

Vietnam's Vinamilk, top 5, strongest global food brands, Southeast Asia region, most valuable and strongest brands

Vinamilk currently has a system of 13 factories, 13 domestic dairy farms, three factories abroad and one large-scale dairy complex project in Laos.

Out of the dairy industry, Vinamilk also appeared in the two global rankings of the food industry, including the “Top 5 strongest global food brands” and “Top 30 of the 100 most valuable food brands worldwide”, placing 27th position, up 9 notches over 2020.

This is a very meaningful result when it shows the development potential of Vinamilk in the context of many challenges caused by the pandemic to businesses and the dairy industry globally.

According to Tran Thanh Hai, Deputy Director of Import and Export Department under the Ministry of Industry and Trade, dairy products are not Vietnam’s advantageous export commodity nor traditional agricultural product, but with active contribution and efforts of Vinamilk, Vietnam increased its export value.

“In addition to ensuring export product quality, building a business brand which also represents the country is very important, showing the development of an enterprise as well as Vietnam’s dairy industry,” Hai said.

Previously, Vinamilk has also appeared in prestigious world rankings with high positions. Most recently, Vinamilk was ranked 36th in the top 50 world dairy producers with the highest turnover and is also the only representative of South-East Asia in this list.

Vinamilk currently has a system of 13 factories, 13 domestic dairy farms, three factories abroad and one large-scale dairy complex project in Laos. Braving challenges in the past two years due to Covid-19, Vinamilk has maintained stable production and business growth, especially posting impressive export growth.

In 2020, export revenue reached VND5.56 trillion (US$242 million), up 7.5% compared to 2019. In the first six months of 2021, Vinamilk's export activities recorded double-digit growth, reaching VND2.8 trillion, up 13.1% compared to 2020.

The company is continuously expanding its foothold in the world. It is investing in the US, New Zealand, Cambodia, Laos and most recently it has set up a joint venture in the Philippines with Del-Monte which expects to launch products this month.

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Source: NDO

Vietnam's Vinamilk, top 5, strongest global food brands, Southeast Asia region, most valuable and strongest brands
 
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