Vietnamese food and drinks make strong impression at SIAL 2022

Vietnam's high-quality products have attracted great attention from importers and distributors from France and other countries, on the first day of the 2022 SIAL International Food Exhibition (SIAL 2022), which is taking place in Paris, France from October 15-19.

Speaking at the opening ceremony of Vietnam’s Zone, Vietnamese Ambassador to France Dinh Toan Thang, noted that Vietnam is very honoured to introduce importers and distributors from France in particular and Europe in general, to the proud products of Vietnamese farmers such as rice, pepper, star anise and cinnamon.

Ambassador Dinh Toan Thang speaks at the opening ceremony for the Vietnam Zone.

Vietnamese stalls were arranged professionally and modernly, satisfying the needs of seeking investment and cooperation opportunities from international partners.

According to Ambassador Dinh Toan Thang, the EU-Vietnam Free Trade Agreement (EVFTA), which took effect at the beginning of 2020, has been opening up many business and investment opportunities. Through the EVFTA, Vietnamese products will have greater prospects to access more open and diverse markets.

The exhibition is a great opportunity for Vietnamese enterprises to promote their products and connect with importers and distributors in France, as well as other countries in Europe and around the world.

Jean-Marc Callois, a special envoy of the French Minister of Agriculture and Food in charge of agricultural and food businesses, highly valued the presence of Vietnam's leading food enterprises.

He said French consumers are very fond of Vietnamese products and SIAL 2022 will offer many cooperation opportunities for businesses from the two countries, thereby contributing to promoting two-way trade for sustainable cooperation and the prosperity of each country.

According to Vu Ba Phu, Director of the Trade Promotion Agency under the Ministry of Industry and Trade, the SIAL 2022 is expected to promote the identity of Vietnamese food in the international market, strengthen the prestige and quality of products, optimise added value for production and processing and expand exports to new potential markets.

SIAL is one of the world's largest and most prestigious fairs for the food and beverage industry. With a total area of 250,000 square metres, each edition of the fair attracted about 7,000 exhibitors from more than 100 countries around the world.

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Source: NDO