Today: 16/09/2021 16:07:39 (GMT+7)

Diversifying markets – solution to boost fruit, vegetable exports

Actively seeking new potential markets while maintaining foothold in traditional ones is a solution to help the agricultural sector keep its growth momentum and raise export value, experts said at a forum for exporters of fruit and vegetable held in HCM City on February 27.

Le Thanh Hoa, Deputy Director of the Agricultural Product Processing and Market Development Department under the Ministry of Agriculture and Rural Development, underlined the leaping development of the fruit and vegetable industry in recent years, earning the country billions of USD.

Diversifying markets, fruit and vegetable exports, new potential market, traditional ones, agricultural sector

Illustrative image.

According to Hoa, Vietnam has many opportunities to increase its share of the world market for fruit and vegetable. He noted that while Vietnam is among the top 15 exporters of farm produce, its export of fruit and vegetable accounts for just under 1 percent of world demand.

At the same time, the sector is facing many problems, from domestic ones like backward techniques in farming, preserving to processing, to outside barriers such as strict regulations on food safety and plant quarantine in import markets.

The biggest market for Vietnamese fruit and vegetables – China - has also imposed many non-tariff barriers, resulting in a 13 percent decrease in Vietnam’s shipments of fruit and vegetables to this market, and a 1.7 percent reduction in the total export value of those products in 2019.

To regain the growth momentum and raise export value, experts said exporters should quickly change their approach to traditional export markets and proactively seek inroad into other potential markets.

According to Nguyen Minh Phuong, Director of the Asia-Africa Market Department under the Ministry of Industry and Trade, the Middle East and Africa are two new markets with great potential. Those two markets have large populations and depend on imports for farm produce.

She mentioned the differences in culture, religion and customers’ habits in those two markets, and reminded exporters to study carefully the demand in order to supply suitable products.

Meanwhile, many businesses are pinning hope on the EU market given the Vietnam-EU Free Trade Agreement is expected to take effect soon.

Jos Leeters, Director of Bureau Leeters company, shared the view on the great potential of the EU market, but stressed that this market has high standards for product quality

Participants at the forum said diversifying markets requires both farmers and export businesses to quickly change their way of operation to meet the demand of many markets. They agreed that only when products can meet the increasing high demand of consumers then can the sector achieve sustainable development.

Increase value of signature farm produce
(BGO) – Hiep Hoa district (Bac Giang province) has many signature products preferred by a wide range of customers such as Thai Son glutinous rice, Hoang Luong water dropwort and Van Chung cake among others. The district is now highly focusing on increasing the productivity and quality as well as building the trademark to improve the economic value for the farm produce.    
Bac Giang farm produce store opens in Hanoi
(BGO) – Implementing the instruction of the provincial People’s Committee, the Department of Industry and  Trade on December 1 opened the store to introduce and sell the signature and key farm produce of Bac Giang province in Hanoi as well as promote the orange and pomelo grown under VietGAP procedure with stamp for origin traceability of Luc Ngan district. 
Bac Giang to open farm produce store and promote Luc Ngan orange, pomelo in Hanoi in early December
(BGO) – According to the Department of Industry and Trade (DoIT), to develop and promote the trademark as well as focus on consuming Luc Ngan orange, pomelo and signature, key and potential products of Bac Giang province in Hanoi city, the DoIT planned to open a store on December 1, 2019 in Hanoi to sell the key and signature agricultural products of the province as well as promote Luc Ngan orange and pomelo.  
Enhancing values of Bac Giang’s farm produce
(BGO)- In 2019, the Department of Industry and Trade supported enterprises and cooperatives producing under the value chain in Bac Giang province in packaging design, labeling and stamping origin traceability helping them to improve goods value and boost consumption.
Hoa Binh introduces safe farm produce in Hanoi
A fair introducing citrus fruits and safe agricultural products from the northern mountainous province of Hoa Binh kicked off at Big C Thang Long supermarket in Hanoi on November 14.

Source: VNA

Diversifying markets, fruit and vegetable exports, new potential market, traditional ones, agricultural sector
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