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Over 10,000 Australian consumers to taste Vietnamese rice

A promotion programme titled ‘Viet Nam, Land of World’s Best Rice’ will present 10,000 bags of Vietnam’s Ban Mai Cung Dinh rice to consumers in Australia.

Organised by the Vietnam Trade Office in Australia and a number of enterprises, the programme features a series of activities between August 18 and September 27, aiming at trademark promotion and trade connectivity.

Australian consumers, taste Vietnamese rice, promotion programme, World’s Best Rice, Ban Mai Cung Dinh rice,  rice gifts

10,000 bags of Vietnam’s Ban Mai Cung Dinh rice will be presented to consumers in Australia.

The rice gifts will be distributed via the M-Import company and MCQ supermarket chain.

In addition, AusViet company will also offer hundreds of promotional gifts of Vietnam’s ST25 and Jasmine Vilaconic rice trademarks in Melbourne.

In Sydney, an event inviting local people to try cooked rice using different Vietnamese rice products available in Australia is scheduled to be held based on local social distancing conditions.

A virtual rice exhibition will also take place at the end of the programme.

According to the Trade Office, in July, despite the fact that Australia was cutting its rice import, Vietnamese rice exported to the market grew impressively by 37.03% from the same period last year.

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Source: NDO/VNA

Australian consumers, taste Vietnamese rice, promotion programme, World’s Best Rice, Ban Mai Cung Dinh rice, rice gifts
 
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