Today: 09/12/2022 05:45:38 (GMT+7)
THE SPECIALIZED PAGE OF BAC GIANG NEWSPAPER ONLINE

Vietnamese rice introduced to French dining table

Vietnamese Trade Office in France and the Vietnamese Embassy in France and their partners, have recently held a ceremony to celebrate the Vietnamese Mid-Autumn Festival at the French distribution system E. Leclerc, and introduce the Vietnamese rice brand in hypermarkets in France.

The launch ceremony of the “Loc Troi” rice brand was held within the framework of a series of activities of the Vietnam Mid-Autumn Festival Week, aiming at promoting and spreading Vietnamese culture, cuisine, and image in the French market.

Vietnamese rice, French dining table, French distribution system, Vietnamese rice brand, hypermarkets, Vietnam Mid-Autumn Festival Week

Vietnamese Ambassador to France Dinh Toan Thang introduces the traditional Mid-Autumn Festival in Vietnamese culture.

Bringing Vietnamese goods gradually to foreign distribution chains, to local consumers, under the Vietnamese brand is considered an effective and sustainable method for exporting goods and is of great importance in the building of Vietnam's national brand.

Rice is a key commodity implemented in a project to promote Vietnamese enterprises to join foreign distribution networks approved by the Prime Minister in Decision No. 1513/QD-TTg, dated September 3, 2015.

Five-hundred and eighty-three hypermarkets, along with more than 100 subordinate supermarkets under the E. Leclerc distribution system across France, will be a potential opportunity for Vietnamese rice products to assert their brand.

Rice exports jump 20 pct
Vietnam exported 4.2 million tons of rice in the first seven months, 20 percent up year-on-year, according to the Ministry of Agriculture and Rural Development.
 
Building brand name for Vietnamese rice
For years, Vietnam has been holding a leading position worldwide in terms of rice exports. However, the value of rice export turnover is not commensurate with the potential and efforts of farmers. This is because most of Vietnamese rice is still exported as a raw material without its own brand. 
 
US fastest growing market for Vietnamese rice
Rice exports to the U.S. surged by 71.3 percent in the first five months, the highest growth rate of any market, the Ministry of Agriculture and Rural Development said.
 
Vietnam’s famous rice gains access to Japan
Tan Long Group JSC, in collaboration with Kiraboshi Bank, held a ceremony in Tokyo on June 30 to introduce ST25 rice, which was named the world’s best rice in 2019, to the Japanese market.
 
Bac Giang consumes over 27,000 tonnes of early ripening lychee with high price
(BGO) - As of June 14, Bac Giang province sold more than 28,400 tonnes of lychee with high price, including over 27,300 tonnes of early ripening lychee, reported the provincial Department of Industry and Trade.
 

Source: NDO

Vietnamese rice, French dining table, French distribution system, Vietnamese rice brand, hypermarkets, Vietnam Mid-Autumn Festival Week
 
New comment has just been added. Click here
Sort:NewBest News