Today: 02/03/2024 12:47:13 (GMT+7)

Fresh lychee conquering US market

The first batch of fresh lychee has arrived in the U.S., opening up big opportunities for the specialty and other Vietnamese fruits to conquer the demanding market.

Thanks to coordination between importer LNS International Corporation and the distributor L&V Food Supply Company in Houston, Texas, fresh lychee grown in the northern province of Bac Giang – dubbed Vietnam’s kingdom of the fruit, has been available on the shelves of many supermarkets and the largest Asian market in Houston.

Fresh lychee, conquering US market, first batch, big opportunities, Vietnamese fruits, demanding market, Vietnam’s kingdom of the fruit

Fresh lychee from Vietnam sold in a supermarket in Texas.

Chinh Nguyen, CEO of L&V Food Supply, said her group and LNS International Corporation are working on a plan to import big shipments of Vietnamese food and fruits to the U.S. this year.

"After three shipments of fresh lychees (approximately 9 tonnes) to the U.S. in June, we plan to import frozen lychee (about 2 containers per month, equivalent to about 30 tonnes)," she said.

"If Vietnamese suppliers can ensure enough standard products, we will import an additional three shipments (80-90 tonnes) this year."

The success demonstrates the efforts by Vietnamese ministries and agencies, including the Ministry of Industry and Trade, in trade promotion to deliver Vietnamese agricultural products to demanding markets such as the U.S. and the European Union.

According to the Ministry of Agriculture and Rural Development, among Vietnamese agro-forestry-fishery products, the U.S. has purchased cashew nuts, aquatic products, wood and fruits most.

The U.S. Department of Agriculture forecast that the US will import up to $199 billion worth of agricultural products this year, $5 billion higher than last year’s figure, which offers an opportunity for Vietnamese agro-forestry-fishery exports.

Last year, the U.S.'s fruit-vegetable import reached a record high of over $31 billion, including $19.3 billion= of fresh and frozen fruits, an increase of 10% compared to 2021. The majority of these imports came from Canada, Mexico, and some countries in Central and South America.

Apart from Vietnam, the U.S. also imported lychee from China, India and Thailand. Vietnam’s Bac Giang lychee has been favoured by local consumers for its quality.

Vietnamese Trade Counsellor in the U.S. Do Ngoc Hung pointed out that there is ample room for Vietnamese fruits in the U.S. market.

However, Vietnamese agricultural products and lychee still encounter obstacles in accessing the market due to the far geographical distance, and high irradiation and transportation costs.

The Vietnamese trade office in Houston suggested relevant associations and businesses of Vietnam and the US exchange information and work together to support export-import activities.

In particular, businesses should make long-term commitments to ensuring good coordination among exporters, importers, and distributors for large shipments, exchange market information and share responsibility and risks with partners, thus creating a healthy competitive environment, Hung said.

He also suggested intensifying product promotion to introduce Vietnamese fruits to other communities in the US apart from Asian consumers.

Bac Giang lychee "covers" e-commerce platforms
(BGO) - Bac Giang lychee has entered the main season. This year, many businesses, cooperatives and households have actively diversified their distribution channels through e-commerce platforms and social networks, opening up many opportunities to bring the local special fruit farther with higher value.  
Bac Giang lychees cost about 34 USD per kg in the US
(BGO) – Bac Giang fresh lychee has been on sale at some supermarkets in the US with the price of 780,000 VND (nearly 34 USD) per kg.
Bac Giang farmers harvest lychee through the night
(BGO) – On every lychee season, the farmers in Luc Ngan district (Bac Giang province) harvest the fruits through the night to sell them in early morning. Not only local farmers but also traders near and far stay awake to buy and consume the fruits.
Bac Giang fights smuggling to facilitate lychee trade, production
The northern province of Bac Giang will step up the fight against smuggling, trade fraud, and counterfeit goods in the locality, according to head of the provincial market management agency Chu Thanh Hien.
Highway brighten up with red lychees in Bac Giang
A section of National Highway 31 going through Bac Giang Province’s Luc Ngan District is overwhelmed with farmers distributing lychees on motorbikes. The lychee harvest season in Luc Ngan starts at the end of May and lasts for more than a month. According to Bac Giang’s Department of Industry and Trade, farmers have sold more than 35,000 tons of the fruit so far this season.

Source: VnExpress

Fresh lychee, conquering US market, first batch, big opportunities, Vietnamese fruits, demanding market, Vietnam’s kingdom of the fruit
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