Today: 20/10/2020 21:13:21 (GMT+7)
THE CENTRAL AGENCY OF THE COMMUNIST PARTY OF VIETNAM BAC GIANG PROVINCE THE VOICE OF THE PARTY, GOVERNMENT AND PEOPLE OF BAC GIANG PROVINCE

Taking full advantage of the nation’s cultural potential

Thua Thien Hue provincial People’s Committee is studying the development of the project “Hue – the capital of Vietnamese Ao Dai”.

The provincial Department of Culture and Sports conducted a serious test where officials and employees in the State agencies are asked to wear Ao Dai (Vietnamese traditional long dress). Ao Dai has been considered a traditional national dress over many generations.

Taking full advantage, nation’s cultural potential, capital of Vietnamese Ao Dai, traditional national dress, key cultural feature

Traditional Ao Dai in Hue.

Thua Thien – Hue provincial People’s Committee decision to renew Hue with cultural factors in order to attract more domestic and foreign tourists is a sound policy that needs wide spread support from both the cultural world and the public. 

The use of traditional clothes aims to remind people to raise public awareness about preserving the national culture and also to help younger people to learn more about the nation’s traditional dress.

Many leaders of foreign countries dress in their traditional clothes when they appear in the public because these costumes are a key cultural feature and soul of the nation. In international communications, costume and language show the nationality of a person.

Since 2018, many Vietnamese ambassadors have worn traditional costumes while representing the President of the Socialist Republic of Vietnam. They have all been welcomed by the host country with joy and solemnity.

In a recent interview by Thanh Nien newspaper, Vietnamese Ambassador to India, Nepal and Bhutan, Pham Sanh Chau, said: “I am a pioneer in promoting the traditional Ao Dai for men in diplomatic activities. This comes from professional needs as well as the aspiration to develop the Vietnamese identity. There are many elements in creating national identity; however, for a diplomat, the first identifiable identity is the costume”.

We have the right to be proud of traditional clothing as the common cultural property of the nation. Thanks to the ambassadors’ appearances, international friends identified the image of the Vietnamese traditional national costume. This is the default traditional costume of Vietnam to the world. In other words, the country copyrighted the intellectual property without any registration fees.

Images of cultural cadres in Hue wearing traditional Ao Dai via social network have received not only appreciation but also criticism. It is normal when something new or strange appears in society. The national costume belongs to folklore and custom. Its author was people and it has been accepted and used stably by people over a long historical period.

The project to make Hue become the capital of the traditional Ao Dai is considered a return to national culture. It is a serious economic - cultural policy that should be supported and implemented soon by both agencies and people. In addition to the economic benefits, it rejuvenates the national consciousness so that everyone knows and is obliged to preserve its cultural value.

The experimental activity to renew Hue with a return to national cultural roots is an earnest thought of the Thua Thien – Hue province’s leaders, which needs to be supported and energised.It is expected to attract even more domestic and foreign visitors to Hue.

Economic development on the basis of taking full advantage of cultural potential is the trend of the times. An economy which contains a high cultural content is displaying good signs of sustainable development.

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An Ao Dai (Vietnamese traditional long dress) Festival will take place at Hoi An city’s outdoor stage in Quang Nam province on June 14.
 
Designers introduce ao dai collections in HCM City
Fashion designer Vo Viet Chung has introduced his latest ao dai (Vietnamese dress) collection called Hoa Hon (Painting The Soul) in HCM City.  
 
Ao Dai design contest honours national costume
An Ao Dai design contest has been jointly launched by the Vietnam Women’s Union and the Ministry of Culture, Sports and Tourism with an aim of promoting both the image and the cultural value that the traditional long dress has in Vietnamese society.
 
Tailor passionate about woodblock-printed ‘ao dai’
(BGO) - Nguyen Thi Huyen (born in 1989) in My Ha commune, Lang Giang district (Bac Giang) has never eased her passion for traditional ‘ao dai’ (long dress). With her effort plus innate talent, she has gradually shown her ability in the field of fashion, especially with her collection of woodblock-printed ‘ao dai’.
 
Bac Giang’s women shine bright in Vietnam ao dai week
(BGO) – Responding to Ao dai (traditional long dress) week from March 2-8, 2020 launched by the Vietnam Women’s Union, many female officers, staff, members, public servants and laborers in Bac Giang province have actively joined the event, helping honor and widespread the beauty of the traditional long dress.  
 

Source: NDO

Taking full advantage, nation’s cultural potential, capital of Vietnamese Ao Dai, traditional national dress, key cultural feature
 
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