A programme to promote tourism in Luc Ngan district in the lychee harvest season kicked off at Bau Tien tourism area in the northern province of Bac Giang on June 13.
Hosted by Dong Dao Tourism Cooperative, the event features a series of activities to promote the image of the land and people of Luc Ngan to domestic and foreign visitors.
Bac Giang kick starts tourism promotion programme in lychee harvest season.
It is expected to contribute to preserving the traditional cultural value of the locality, and promoting agricultural economic development in connection with green and sustainable tourism, towards turning tourism into a significant economic sector of the locality.
Apart from visiting fruit-laden orchards, tourists will have a chance to taste famous specialties of the locality such as hill chicken, horse spring roll, Cam Son shrimp and fish, and lychee honey.
Vice Chairman of the People’s Committee of Luc Ngan district Truong Van Nam said the locality is an attractive destination for visitors nationwide in all four seasons.
Luc Ngan lychee was one of Vietnamese specialties recognised by the Asian record by the Asian Record Organisation in April 2023.
Visitors taste lychee bread at the event.
The Luc Ngan lychee brand has been popular not only in the domestic market but also in major markets worldwide such as China, Japan, the EU, the US, and Australia. Since obtaining a certificate of geographical indication (GI) from the Ministry of Agriculture, Forestry and Fisheries of Japan (MAFF) in March 2021, Thieu lychee grown in Luc Ngan district has seen its competitiveness and export volume significantly rising in foreign markets.
Vice President of Vietnam Tourism Association Phung Quang Thang expressed his impression on the event, saying that travel agencies have collaborated with the locality to develop tourism products, especially those related to rural areas.