The first batch of Bac Giang lychees exported to Thailand via the official channel has been introduced to Thai consumers by The Mall Group at its seven shopping malls.
Vietnamese lychees were already present in Thailand a few years ago, but this is the first time that the fruits are on sale at a major supermarket chain in the country.
Bac Giang lychees on sale at the Siam Paragon shopping mall in Bangkok, Thailand.
This batch of Bac Giang lychees is offered at Gourmet Market stores, which specialise in food and household items.
Nguyen Xuan Viet - Chairman of Vifoco, which exported Bac Giang lychees to Thailand, said he is very happy to be one of the pioneering enterprises to bring fresh lychees to Thai consumers.
He added that in May 2023, with the assistance of the Vietnamese trade mission in Thailand, his company approached some Thai retailers to discuss the export of lychees to this market.
After many efforts, Vifoco and its partners completed the necessary procedures to export the first batch of lychees, which were introduced to Thai consumers on July 7.
Thai consumers taste Vietnamese lychees.
At the Siam Paragon shopping mall, Thitikorn, a local consumer, said in his opinion, Vietnamese lychees have thick flesh, are juicy and sweet, and prices are affordable, so they will be favoured by Thai people.
In the meantime, Somsri Somta, another Thai consumer, stated that she and her children tasted the Vietnamese lychees and liked them very much.
For his part, Somkiat Wongsakulchai, chief executive of Ekthai, which distributes Vietnamese lychees in Thailand, spoke highly of the fruit’s quality and stated that the company will expand the distribution of Vietnamese lychees to more branches next year.
With positive responses from Thai consumers and partners, Viet expressed his optimism that his company could export 1,000-2,000 tonnes of fresh lychees to Thailand next year.